Condom social marketing program to prevent HIV/AIDS in post-conflict Liberia.
Afr Health Sci. 2011 Aug;11 Suppl 1:S77-81
Authors: Harris A, Jubwe S, Kennedy S, Taylor Ch, Martin R, Bee E, Perry O, Massaquoi M, Woods D, Barbu E
Abstract
BACKGROUND: Youths in sub-Saharan Africa (SSA) account for a large burden of the global HIV/STI crises. As such, strategies directed at promoting behavioral modifications would be critical to reducing the prevalence of risky sexual behaviors among high risk adolescents in post-conflict environments.
OBJECTIVES: This study describes a condom promotion strategy to prevent HIV/STIs among highly vulnerable urban youth in a post-conflict, resource-constrained environment via the provision of both male and female condoms to nontraditional venues like music and photo shops, ice cream parlors, money exchange centers and beauty salons.
METHODS: Community members in the designated catchment areas volunteered their services and the use of their small businesses to support this endeavor.
RESULTS: In this paper, we describe the condom promotion strategy and its implications within the context of a communitybased participatory social marketing program to prevent risky sexual behaviors among highly vulnerable urban youth in a post-conflict country.
CONCLUSION: We postulate that this approach may likely increase condom use among urban youth in Monrovia, the capital city of Liberia.
PMID: 22135649 [PubMed - in process]
References
- Harris A, Jubwe S, Kennedy S, Taylor Ch, Martin R, Bee E, Perry O, Massaquoi M, Woods D, Barbu E. Condom social marketing program to prevent HIV/AIDS in post-conflict Liberia. Afr Health Sci. 2011 Aug;11 Suppl 1:S77-81. PMID: 22135649.
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